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The opportunities that data provides to an event manager

In many cases, you start measuring data once the event communication has been launched. As an event manager, you adjust your event communication on the basis of your insight into the event’s status. However, data offers even more opportunities if you examine it before the event has taken place. Get started with the five-step plan and identify your target group for the marketing of your next event.

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Author Vincent Smit started Promote Your Network in 2010. His company provides training and keynotes in social media. In 2015 he started social media agency Kickstart Your Social media (KYSM). At KYSM Vincent is monitoring the latest tactics and tools to further improve the service. Furthermore, he shows clients and relations the opportunities that the world of social media offers.